A free guide
How to Compete Against Amazonand win on relationships
Ron Wilder
Free - 24 pages
Free guide
How to Compete Against Amazon (and win on relationships)
Everyone can buy anything in two days for slightly less than you charge. That is not the threat you think it is - but only if you understand what you are actually selling.
- Why price and convenience are the two games you cannot win, and the third game nobody at Amazon can play.
- The quiet economics of trust: what a recommendation from a real person is worth, and why it has gone up, not down.
- How to position yourself so that "I can get it cheaper online" stops being an objection and starts being irrelevant.
- A short script for the conversation where someone tells you they already buy this from a marketplace.