Success Is Not an Accident.
It Happens By Design.
For over 40 years, one man has been quietly solving network marketing's hardest problems by building real organizations through genuine relationships - not scripts, pressure, or damaged friendships. This is where it all lives.
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"To produce 1,000 cash flow millionaires by January, 2029"
The Man Who Became The Greatest Networker in the World
When John Milton Fogg wrote his landmark bestseller "The Greatest Networker in the World" — one of the most widely read books in the history of the profession — he based the central character on a handful of real people. And one of them was Russ DeVan.
The distinction wasn't handed to him. It was earned across four decades of building, failing, rebuilding, and ultimately creating a system for network marketing success that works for ordinary people — not just natural-born salespeople.
Russ began his sales career in 1970. By his late twenties he'd earned a spot in Burlington Industries' President's Honor Club three consecutive years — reserved for their top 1% of performers. In 1991 he founded the Success by Design Institute, one of the earliest firms to pioneer online network marketing training, and began developing the Un-Training methodology that would change everything.
Across 40+ years of speaking, training, and coaching, Russ has shared stages with the legends:
Russ is most often recognized for his dedication to professionalism, integrity, and a commitment to the service of others — values he has carried from his first sale to his last stage.
Not a Better Way to Do What You've Been Doing.
A Completely Different Game.
Un-Training™ was built from a direct response to one stubborn question: why do so many capable, motivated people consistently fail to build productive network marketing businesses — even when they follow the standard playbook exactly as instructed?
The answer, confirmed after years of research and real-world application, was blunt: the training itself is the problem. And the only path forward is to dismantle it — and start over with what actually works.
Success By Accident — The Old Way
- Name lists and cold approaches that burn relationships
- Word-for-word scripts that make you sound like a robot
- Treat every person you meet as a potential recruit
- Personal development sold as a substitute for real strategy
- Massive undirected action with no actual plan behind it
- Feel fake, pushy, and embarrassed every single day
Success By Design — The Un-Training Way
- Contact-to-prospect through real, agenda-free conversation
- Speak entirely in your own voice — no scripts, ever
- Build genuine relationships; let the business follow naturally
- Ontological structure applied to a concrete, real plan
- A 12-month project with clear milestones and a duplicatable system
- Feel completely aligned with who you actually are
The Three Questions Un-Training Answers
Every struggling network marketer is paralyzed by these same three. Un-Training solves all of them — with a system, not a pep talk.
Is Un-Training Right for You?
Ask yourself honestly:
- What is actually working in the way I'm building or teaching the business right now?
- What is NOT working — and how long has it not been working?
- What is missing that, if I could put it in place, could dramatically affect my productivity?
- What would it be worth to finally have that answer?
- What is it costing me — in time, relationships, and income — NOT to know?
Three Ways to Work with Russ
Whether you want to start at your own pace, go deep in a live 28-day cohort, or work directly with Russ one-on-one — there's a path built for where you are right now.
- All 9 Un-Training modules
- Listening, promoting, duplicatable effort, resources & your project
- Work at your own pace, on your own schedule
- Instant access — start today
- Lifetime access to all recordings
Don't forget — grab your promo code at the top of the page before completing your purchase.
- 8 live group sessions — 2 per week over 28 days
- Live Q&A after every session — no question left unanswered
- Bonus wrap-up call at the end for anything remaining
- Direct access to Russ throughout the full program
- Session recordings included for 30 days
- Personalized, one-on-one work directly with Russ
- Built entirely around your specific business, goals, and situation
- 90-day intensive focused on measurable business results
- Russ will assess your situation on a free strategy call first
- Every engagement is fully custom — no two clients are the same
Success is not an accident. It doesn't come from hoping, wishing, luck, or chance. It happens by design — with structure and responsibility. When you create success by design, you can teach, mentor, and coach others to do the same.
The Verdict from People Who've Seen Everything.
Not casual reviews. Industry veterans and top earners describing what shifted when they stopped doing things the old way.
As CEO and Founder of The Network Marketing Magazine for almost two decades — nearly 400 expert trainers, 4,000 articles — if I was to choose the one expert I would describe as the best trainer, it would be Russ DeVan. Russ is the most effective and talented trainer in the entire profession. If it was my responsibility to recommend the one leader to create the most successful team, it would be Russ DeVan. Look no further.
I had been struggling in Network Marketing for over 10 years. Russ invited my business partner and me into his home and offered some simple but profound coaching. With the application of that advice, I went on to build an organization of over 50,000 distributors and earn millions of dollars in Network Marketing. Thanks Russ, for getting me started on my road to success.
When I joined Un-Training, it was like a breath of fresh air. It was as if Russ gave me permission to just be me. He provided clarity in areas I needed to understand better and helped me leverage the value I already possessed. My businesses have grown and my life is better through Russ' teachings. I recommend Un-Training to my team and to people all over the world each day.
His 'Success by Design Un-Training' just makes sense. His constant reiteration that quality is always preferable to quantity is refreshing in an industry which prizes urgency above everything. Understanding how to prospect by building relationships — not selling — and developing a duplicatable, structured approach were the pieces we were completely missing. We would not hesitate to recommend this to anyone.
Russ DeVan is a standout in an industry that is a blur of purported experts. An exceptional speaker and coach, he inspires audiences to be their best. He is the author of state-of-the-art training methodologies used by thousands of network marketing professionals worldwide. Most importantly, Russ is a trusted confidant and a great friend.
Russ's work opened my eyes to a whole new possibility of how network marketing can be done — without the hype normally associated with it. His work is grounded in reality, experience, and just makes sense. I have achieved great success in network marketing and would put a great deal of my results down to what I learned from Russ. If given an opportunity to learn about Success by Design — grab it with both hands.